Fixes for the problems that actually come up: the AI not replying, template rejections, broadcast failures, verification issues, wrong answers and messaging limits.

The problems that actually come up, and what fixes them.

The AI is not replying

Work down this list:

Is AI enabled? Settings → AI enabled.
Has someone taken over that conversation? A thread under human takeover gets no AI replies until released. Check for the takeover state in the inbox.
Is the account paused? Settings → Account. A paused account ignores inbound messages entirely.
Is the number still connected? Settings should show it as connected.
Was it a form submission? The agent deliberately does not chat back at a submitted form.

If all of those are fine and messages are arriving in the inbox but going unanswered, contact us — that is a fault, not a setting.

The AI gave a wrong answer

Almost always a knowledge base problem, not a model problem.

Missing fact → add it, in a clearly labelled block
Outdated fact → the agent has no way to know; update it
Invented detail → make the boundary explicit in the persona: "Never quote prices. Say the team will confirm."
Too long or too formal → set it in the persona: "One or two sentences. Never a paragraph."

Read your transcripts. They tell you exactly which questions your knowledge base does not answer.

Template rejected by Meta

Reason	Fix
Looks like test content	Write the real message you intend to send
Promotional content marked UTILITY	Resubmit as MARKETING
Variable at the start or end of the body	Add wording around it
Unrealistic sample values	Use values a real message would contain
Spelling or grammar errors	Meta rejects sloppy copy
Display name issue	See Connecting your number

Edit and resubmit. Rejections do not harm the account, though repeated careless ones attract scrutiny.

Template stuck on PENDING

Click Sync templates — status is pulled from Meta on demand, so the dashboard may simply be showing a stale value.

Most clear in minutes. Meta's stated ceiling is 24 hours.

Broadcast failed for everyone

Usually no payment method on the WhatsApp account. See Billing setup.

Other causes: the template was paused by Meta for quality, or you hit your daily messaging limit.

Broadcast failed for some recipients

Open the campaign for the per-recipient reason.

Reason	Meaning
Not on WhatsApp	No WhatsApp account on that number
Invalid number	Wrong format or wrong digits
Blocked business	They blocked you
Limit reached	Daily cap hit; the rest send tomorrow

Retry failed re-sends only to the failures.

Number verification failing

Symptom	Cause
Code never arrives	The number already has a WhatsApp account — delete it first
Business verification rejected	Name or address does not match your registration documents
Display name rejected	Promotional wording or unrelated to the registered name
Number rejected	Virtual or VoIP number Meta will not accept

Cannot send a free-form message

The customer has not messaged you in over 24 hours. Meta only allows an approved template outside that window. The inbox tells you when this applies.

API returning 422

Read the message — it names the exact problem.

Template not found → create it, then Sync templates after approval
Not approved → wait for APPROVED
Variable count mismatch → supply exactly what the template expects
No media header → remove header_document_url or use a template that has one

See the API reference.

Messaging limit reached

New numbers start around 250 business-initiated conversations a day. Tiers rise automatically with consistent good-quality sending. It cannot be bought.

Still stuck

karthik@skandaai.in or WhatsApp +91 98665 17854. You reach the engineers who built it, not a ticket queue.

Troubleshooting