SEO & GEO Engineering
Built to be found by search engines and cited by AI assistants — structured data, entity clarity and content AI models can quote.
Buyers increasingly ask ChatGPT, Gemini, Claude and Perplexity before they ever open a search engine. Being cited by those systems — Generative Engine Optimisation — depends on things conventional SEO ignores: consistent entity data, explicit factual statements a model can quote, structured data across every page type, and crawler access for AI agents. We engineer for both.
What this solves
- Invisible to AI assistants that buyers now ask first
- Competitors being cited in AI answers instead of you
- No structured data, so search engines cannot parse the business
- Content written in marketing language no model can quote as fact
What you get
- Full schema.org coverage across every page type
- llms.txt and AI-crawler access configuration
- Entity consistency across site, structured data and external profiles
- Content restructured into explicit, quotable factual statements
- Per-page metadata, canonicals, sitemaps and Open Graph
- Technical performance and Core Web Vitals work
Technology
Where we've deployed it
MARS Techno-Legal LLP
Legal · Arbitration and consultancy
A website and insights engine for a firm combining legal, engineering and project-management expertise — built so their commentary on construction, infrastructure, arbitration, banking and insurance is discoverable.
Balaji's Best Dental
Healthcare · Dental
A multi-location dental site with a dedicated page for each treatment, because patients search for the procedure they need rather than the clinic name.
Rankridge IIT-JEE Excellence
Education · Competitive exam coaching
A website chatbot answering IIT-JEE, NEET and EAMCET admission questions from a curated knowledge file, capturing visitor leads — alongside a Next.js site built for local search.
Frequently asked
What is GEO and how is it different from SEO?
SEO optimises to rank in a list of links. GEO — Generative Engine Optimisation — optimises to be cited inside an answer generated by ChatGPT, Gemini, Claude or Perplexity. The levers differ: GEO depends on explicit factual statements a model can quote, consistent entity data, comprehensive structured data, an llms.txt index, and allowing AI crawlers rather than blocking them. Most sites do the opposite by default.
Talk to the engineers who build it
Tell us the problem and we'll tell you whether seo & geo engineering is the right answer — and what it would take.