A publishing platform for a techno-legal practice
A website and insights engine for a firm combining legal, engineering and project-management expertise — built so their commentary on construction, infrastructure, arbitration, banking and insurance is discoverable.
Client: MARS Techno-Legal LLP · Hyderabad, India · Status: live
The challenge
A techno-legal practice competes on demonstrated expertise. That expertise was not published anywhere search engines could find it, so the firm was invisible to exactly the clients searching for it.
What we built
We built the site around an insights engine — structured articles with categories, authorship and dates, and an RSS feed — so published commentary compounds into search visibility instead of sitting in PDFs.
Engineering highlights
- Structured article data driving both the site and a syndication feed.
- Categorised practice commentary across engineering, infrastructure, arbitration, banking and insurance.
- Full Open Graph and social card metadata for how legal commentary actually circulates.
Technology
Services used
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